Bourbon Empire: The Past and Future of America's Whiskey “Pulls aside the curtain of puffery to show the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves. Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origin
| Title | : | Bourbon Empire: The Past and Future of America's Whiskey |
| Author | : | |
| Rating | : | 4.79 (781 Votes) |
| Asin | : | 014310814X |
| Format Type | : | Paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2016-05-10 |
| Genre | : |
“Pulls aside the curtain of puffery to show the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship. Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon
Editorial : "Reid Mitenbuler pulls aside the curtain of puffery to show us the spirit’s history, as well as how the stuff is actually made, who controls the industry and where it might be headed. Shows the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves."—Wayne Curtis, Wall Street Journal"An engaging and thorough exploration of the history of America's national booze."—Playboy"Bourbon Empire digs deep to divulge the truth about the people donning bourbon labels—James C. Crow, Elijah Craig and Evan Williams, to name a few—and unravels the often-questionable practices of bourbon business. It’s in these moments of historical shenanigans that we find Mitenbuler’s true talent. He doesn’t slam bourbon brands for misleading consumers with marketing. Mitenbuler simply writes the truth."—Fred Minnick, Parade“A
What are compound emotions? What are differentiated emotions? How is goal setting correlated with proximity and attribution of success? The idea of a general progression that operates to determine the level of differentiation of affects, is nicely explored. She is definitely a gifted story teller. Its black and white photographs, poems, hat ditties from literature and essays treat the hat as an object of art. I loved the book, a comment I use infrequently.. The author does such a good job of painting a vibrant landscape and story in few words. As Baby Boomers, we were confronting our own looming mortality as we watched this perennially smiling genie of the `60s utterly humbled by his own body. I wish more cokuld had been written on the other streetcars dormant however awaiting restoration. It is written in clear technical language and gets very specific.
I consider it one of the bibles for narrative AI.. Mitenbuler traces the origin of whiskey in the US (drink at your own pe
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